We are


Partners in building value

Three guiding principles shape how we work


We take an open, honest and transparent approach to how we work together.


We commit to doing the right thing, reacting to the changes as they happen, and delivering what is needed – not only what is asked for.


We focus on addressing your most difficult challenges – shaping your thinking and guiding your actions.

We balance client focus with technical expertise

We wrap a dedicated, multi-disciplinary team around each of our clients – allowing them to speak your language, share in your strategic priorities and foresee the next wave of challenges before they arrive.

To deliver the innovative solutions needed, these teams are supported by technical pillars of expertise:


Evidence & Value

Helping to navigate healthcare systems to maximise the value and impact of assets

Example solutions: Landscaping & decision driver analyses / Value proposition strategy / Payer evidence design & planning, including scientific advice / Pricing research


Stakeholder Engagement

Managing stakeholder engagement to maximise patient access to healthcare innovation

Example solutions: Stakeholder engagement strategy / Stakeholder mapping / Stakeholder insight gathering (e.g., expert advisory boards, surveys & interviews) / Stakeholder engagement tools


Organisational Strategy & Design

Helping to optimise biopharma teams in order to maximise the value of portfolios

Example solutions: Strategic planning frameworks / Process development & implementation support / Organisational redesign / Change management


Value Modelling & Analytics

Demonstrating value through analytical insights and economic modelling

Example solutions: Economic models / Biostatistical analysis / Observational studies / Utility estimation


Evidence Synthesis & Communication

Collating evidence and building approaches to clear communication that demonstrates the value of portfolios

Example solutions: Evidence reviews / Literature reviews / Global and local value dossiers / Access policy / Launch materials / Health technology assessment

Our thinking

The best way to understand what we can do, is to understand how we think.

Below are our recent thought leadership articles, discussing some of the recent challenges facing our industry. Contact us if you would like to discuss any of these topics, or how we could support your specific challenges.

Having a real IMPACT

Lack of cost effectiveness at zero price

Early economic modelling to optimise clinical development

A real approach to real-world evidence

Select Publications

The meaning of Wickenstones

Combining innovation with real-world pragmatism, we tackle our client’s most challenging issues – focusing on the whole of the problem, not just a small part.

We ground our approaches and solutions in common sense and pragmaticism.
We gain and maintain internal alignment to strengthen implementation.
We apply fresh thinking to each new question or challenge we are faced with – never re-heating old ideas.


Old English place name for a location where a rowan tree grows from a harsh and seemingly barren stone plateau.


The persistence of this tree to overcome the savage nature of its environment and to anchor itself deep into the crevasses within the rock represents the nature of our business – grounded in evidence and dedicated to overcoming the challenges that the environment presents us with.

The senior team at the heart of your projects