Willingness to pay is a commonly used approach to assessing value for money
Read our article on who pays for healthcare and how they pay. The answer can be diverse, complex and sometimes obscure.
Is immuno-oncology a special case?
Read our article on approaches to data and modelling for immuno-oncology. Building a structured and robust framework to assess products with new and transformative modes of action.
Can a focus on quality of life be misplaced?
We discuss why utility measurements can be complex and at times misleading.
Health technology assessment for orphan drugs continues to present challenges for pharmaceutical companies.
This article covers who reviews orphan drugs and when, and how to optimise your market access strategy.
A new open access to clinical trials data, coupled with enhanced real world patient records bring the potential for new metrics of value, a better understanding of comparators and the opportunity for new modes of pricing.
This article covers the opportunities and challenges of this new open access to data.
In an era of population growth, population aging and the seemingly inevitable expansion of chronic conditions (such as diabetes) the spotlight is more than ever before on health service budgets.
This article covers how much does healthcare cost, where does all the money go and does spending matter.